about absolutebrand
AbsoluteBrand was founded in 1995 as one of the first integrated consultancies to provide brand valuation and creation. Our mission is to help businesses create more value by understanding what drives value.
We build, create and value successful brands through our service offering:
We are an international, independent brand valuation and strategy firm headquartered in Chicago, the city of big shoulders and with a strong Midwest work ethic.
brand valuation
Your brand is your most important asset and it should be managed just like any other corporate asset. Strong brands produce a more dependable stream of revenue, profit and cash flow than non-branded equivalent products or services. The starting point to the brand management process is a brand valuation.
We believe that building a brand is both an art and a science and our consistent and well-proven approach to brand valuation takes this into account, whether we are valuing a brand for marketing, financial or litigation purposes.
Our approach to brand valuation is to understand the underlying value drivers of the brand and combine this knowledge with the use generally accepted valuation practice by considering the cost, income and market approaches. To keep our valuations grounded in reality, we reference our proprietary database with thousands of actual transactional data points.
IP monetization
Underutilized intangible assets such as copyrights, trademarks, brands, patents and patent applications can be exploited for additional value through brand extension, licensing, outright sale, joint ventures, etc.
Our approach to helping you exploit your intangible asset value is to understand the underlying value drivers and use them to maximize opportunities. We do this by using generally accepted valuation principles, due diligence, market and industry research and we create a framework of recommendations, market intelligence and potential partners for your consideration. We can also assist with execution.
naming rights
Our approach to naming rights is to understand the underlying value drivers and use them to maximize naming rights opportunities. We do this by using generally accepted valuation principles combined with our extensive experience valuing naming rights and our propriety naming rights database with thousands of data points. We have represented both sellers and buyers of naming rights. On the sell side, our methodology leads to identifying likely sponsors and partners. On the sell side, we are able to technically and credibly justify value to all constituents.
Top five reasons sponsors are buying naming rights: